Media Reaction: Winterhawks Brand Reveal A Big Hit

Keith Dwiggins / Portland Winterhawks

Portland, Ore. – Wednesday’s reveal of the Winterhawks new brand identity brought plenty of attention to the club.

With intentions of establishing their own logo, one to not be confused with any other hockey organization and one that further embodies the Pacific Northwest, the execution was applauded and praise was given from many angles.

On Monday morning, The Oregonian’s own John Canzano broke the news that the Winterhawks would be creating their own, new identity.  The speculation started to begin – what would the new Winterhawks logo look like?

Some keen eyes may have picked up on Portland revealing it’s secondary logo and primary wordmark in a teaser video they shared that same morning as Canzano’s release.  Needless to say, the attention from Portland, the hockey community and the media was all on the Winterhawks special announcement Wednesday.

After 45 years, the Winterhawks have their own identity.

The entirety of the Portland television market was also well-represented at the event, including Joe Becker from KATU and KGW’s Orlando Sanchez.

In addition to the TV teams, NBC Sports Northwest Dwight Jaynes was in attendance and shared his thoughts here.  Long-time area journalist Kerry Eggers’ also laid out his words.

The Athletic’s own Scott Powers dove in further to the idea of the Winterhawks using borrowed jerseys and a borrowed identity since they relocated to The Rose City.

National media members like Elliotte Friedman of Sportsnet and Ryan Kennedy of SI’s The Hockey News couldn’t help but share the news. Also, prominent Twitch streamer and YouTube creator Nasher enjoyed the new look of the Winterhawks.

The future flies today.  The Winterhawks are just a few, short weeks away from players reporting for training camp.  Not long after that, the Winterhawks will wear their new logo on their jersey for the first time.

The Portland Winterhawks begin their 46th season of play on October 1 and will host Seattle on October 2 for the team’s home opener.

Season Ticket Memberships and 20-Game Plans are now on sale for the 2021-22 season.  Season Ticket Memberships are the best way to never miss a second of the action, including the same great seat to all 34 Winterhawks games at Veterans Memorial Coliseum.  20-Game Plans allow flexibility while still containing a guaranteed 20 nights of excitement!  To learn more about all available ticketing options, visit

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